Client: Uber
Brand creation for cross-collaborative ride-hailing effort
2017
UberFLASH
Branding for a landmark collaboration with ComfortDelGro. ComfortDelGro and Uber came together jointly to create a landmark collaboration project for ride-hailing services in Singapore. There was an opportunity to create a identity that could bring out what this collaboration could offer to people.
A full identity was created, ranging from in app icons to livery and poster designs. The visual identity was based on speed and there was a need to strike a visual balance for both ComfortDelGro’s and Uber’s guidelines.
Scope
→ Branding
→ Out of Home
→ Launch Campaign
→ Motion
Credits
→ Russell Teoh
→ Roopa Pious
→ Jason Feng
→ Ashlynn Sum
The Ask
ComfortDelGro and Uber came together jointly to create a landmark collaboration project for ride-hailing services in Singapore. There was an opportunity to create a identity that could bring out what this collaboration could offer to people.
The Solution
A full identity was created, ranging from in app icons to livery and poster designs. The visual identity was based on speed and there was a need to strike a visual balance for both ComfortDelGro’s and Uber’s guidelines.
