Cupping therapy is an ancient form of alternative medicine that has seen a resurgence in popularity in recent years, especially among athletes and celebrities. It involves placing cups on the skin to create suction, which is believed to facilitate healing by increasing blood flow. The practice can be traced back to ancient Egyptian, Chinese, and Middle Eastern cultures.

Today, cupping is often used for pain management, relaxation, and overall well-being. The method has evolved with modern variations, like using silicone cups and moving them while maintaining suction.

Lulu Wellness’ brand encapsulates its mission of modernizing traditional wellness practices. We enhanced a key visual element, using circular forms reminiscent of cupping marks, and infusing them with a color palette and typography that evoke a sense of calm and healing, while also appearing fresh.

Through motion and generative patterns, we highlight the transformative nature of its therapies and their benefits, communicated through a visual and verbal language that resonates with a diverse audience, from wellness enthusiasts to first-time clients.