KrAsia has launched KrEurope, a European edition of their digital product covering the latest tech news in Europe. Sunny Side Up developed an identity and visual tool kit for the product, along with the other aspects of the brand, which covered print and internal brand adaptations.

Sunny Side Up was commissioned by the ByteDance backed company and worked closely with the team. The digital application of the project has been developed in-house by their development team.

Sunny Side Up created the wordmark with a font based on the European Bauhaus design movement, relying on bold forms and colours to draw people's attention and a clean display typeface to counterbalance the logo and news imagery.