City Sprouts
City Sprouts reframed the urban farm experience with Sunny Side Up. With a rebrand that invites visitors to drop by often.
City Sprouts was expanding its presence in Singapore. However, in a landscape dominated by sleek malls and global destinations, the team needed more than just greenery to stand out. We used brand to reimagine what an urban farm could mean for the community. And gave new ways to sprout in the city.
The Repositioning
In a district defined by malls and chains, a community farm risked being overlooked. City Sprouts, with its rustic charm, needed a way to stand out from other destinations.
Execute
A bold, organic brand system that feels alive — playful enough for families, credible enough for partners. From workshops to farmers’ markets, we designed touchpoints that invite the community to learn, gather, and grow together.
Impact
Hosted weekly markets and 50+ community workshops within the first year. New revenue channels with a bolstered events arm Drew thousands of visitors monthly, rivalling footfall of nearby malls. Partnered with local schools to integrate urban farming into education. Attracted corporate partners and increased bookings by 30-50% Currently has 5 locations when it started as 2.
