Client: Arcana
Gamer's Digital Identity


Project Arcana is a celebration of gamers and push for meaningful use of blockchain technologies to enhance gaming. Their vision is to enable a future where gamers can be proud of their identity regardless of skill, genre, rank, or social background. This is a meaningful application of blockchain in gaming to establish democratized game asset ownership, true interoperability, and deep co-creation.

Knowing that this was the first time gamers would be able to enshrine their past achievements and connect with their peers across many popular game titles, we put them at the center of our thinking and designed an identity built to highlight and amplify their gaming achievements and assets. We found inspiration in the ever upward movement of climbing in-game levels, highlighting the ideals of growth, youth and ambition.

→ Brand Identity
→ Art Direction
→ Motion Graphics
→ Eugene Ling
→ Cherly Boon
→ Promisphere
→ Wong Waichung
→ Stanley Chia
→ Yovie Liu