Client: U3 Ukon
2016
Live Your Day
U3 Ukon is a Japanese health drink with anti-hangover properties.
The Ask
U3 Ukon is a Japanese health drink with anti-hangover properties. Following a philosophy of "living your day", a logomark was created to supplement their product and applications.
The Solution
With markets based in Hong Kong, China and Japan, the logomark was inspired from the locally recognisable Chinese character for the number 3, 三. 三 also represents the 3 parts of a full day - morning, afternoon and night. When U and 三 come together, they form the word 日, which means “day” in Chinese and Japanese. This completes the link with U3’s philosophy of living your day. This application comes to life in the packaging and website as well, to communicate the brand’s motto.
